Audemars Piguet is unveiling a new lounge at Art Basel in Hong Kong come 22 to 24 March this year. The award winning designer and artist Sebastian Errazuriz will create the new stand inspired by ice formations and snowy winters of the brand’s home in Le Brassus.
The lounge will express the purity of nature and the passing of time. With water and ice as its main thematic elements, the 3D rendering will give form to the concept of ice cycle as a metaphor of time. Focused on excellence, Errazuriz mixes traditional artisan techniques with high-tech computer milling and 3D printing.
Commenting on the new lounge, Tim Sayler, Chief Marketing Officer of Audemars Piguet, said: “We are delighted to collaborate with Sebastian Errazuriz on Audemars Piguet’s new lounge for Art Basel shows this year. His innovative design encapsulates the true nature of the brand and reflects Audemars Piguet’s commitment to expert craftsmanship and design.”
Following Art Basel in Hong Kong, the Audemars Piguet booth will travel to the Collectors Lounge at Art Basel in Basel 16 – 19 June 2016, and Art Basel in Miami Beach 1 – 4 December 2016.