Jonathan W Anderson is taking the LOEWE brand to new heights, and with that – he is also going down to the basics. To appreciate and innovate, craft.
Reasserting the house’s long-standing commitment to creative excellence and artistic vision, this year Anderson announces the creation of a new prize “The Loewe Craft Prize” – to recognise outstanding achievements in craftsmanship.
“Craft is immensely important to me as an inspiration. So, I wanted to create a platform to highlight things that are engineered by hand, by ceramicists, basketweavers, furniture designers, jewelry makers and also others who work silently but often under-appreciated. In reality, there is nothing harder than finding a way to make an object that has a formula of its own and speaks in the maker’s own language, creating a dialogue that didn’t exist before” says Anderson.
The creation of this award aims to seek and highlight newness as well as artistic merit in modern craftsmanship.
The prize will be awarded to a work of equal functional and aesthetic value whose creation require reinterpreting traditional methods to make them relevant for our time, resulting in an object representative of craft’s important contribution to today’s culture.
For the first edition of the prize, the winning entry will be selected by a jury composed by distinguished figures from the worlds of design, architecture, industry, journalism, criticism and museum curatorship. The winner of the LOEWE Craft Prize 2017 will be announced in April 2017 and receive 50,000 Euros.
Candidate submissions are accepted from 12 April 2016 to 7 November 2016.
For more information click here or visit www.loewecraftprize.com.