Contemporary art will take over the Singapore skyline this November thanks to a revolutionary mobile app that allows artworks to be presented, when looking at key landmarks of the Singapore skyline, through your smartphone or tablet. This “virtual” art exhibition marks the first time that Augmented Reality technology has been used to exhibit art in Singapore. Some 15 artworks, created by 15 artists from Singapore, will be exhibited against iconic landmarks around the Marina Bay area.
The Martell Air Gallery app will display the locations of 15 virtual artworks being exhibited in the Marina Bay area. Using geo-tagging technology, viewers will be prompted to point their mobile devices at specific landmarks where the artworks can be accessed through the app. The app will engage viewers via still and moving images set against the Singapore landmarks.
These 15 artworks are part of the Augmented Reality exhibition titled Zoe – The Art of the Alchemist, which has been curated by Kelley Cheng and is being staged to commemorate the 300th anniversary of French cognac house Martell. The Exhibiting artists are Angie Seah, Amanda Lee Koe, Anngee Neo, Ben Puah, Brenda Tan, Debbie Ding, Justin Lee, Kirsten Tan, Lennard Ong, Michael Lee, Mindflyer, Rowell Tan, Sarah Choo, Voon Wong and Yeo Shih Yun.
The Martell Air Gallery is available for free download on iTunes and Google Play Store from 22 October 2015. For more information about Martell Air Gallery and Martell 300th anniversary in Singapore, visit http://martell300sg.com.